Shanghai Picklebacks // Brandmark

Shanghai Picklebacks // Brandmark

The Shanghai Picklebacks are an amateur softball organization based in Shanghai, China. Founded by the owner of a pickle company, the team is known for its unique tradition of pairing whiskey shots with pickle juice, a practice dubbed a "pickleback." Jameson whiskey is the team's drink of choice.

The Picklebacks' carefree attitude is evident on the field, where they often show up to games despite being hungover. This laid-back image was reflected in their brandmark, which features a pair of slippers that players can often be found playing in. The brandmark was used across various team materials, including jerseys, hats, recruiting materials, and promotional items.






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