The Art of Hes

Shanghai Smog // Pinstripe Flag

hesart⚡️ — Sun, 16 Feb 2025 00:55:34 GMT

Shanghai Smog // Pinstripe Flag

As an amateur softball organization based in Shanghai, China, the Shanghai Smog have established a distinctive visual identity that reflects the team's spirit and personality. Founded in 2019 as an expansion within the Shanghai Softball League, the Smog has developed a unique brand that has become an integral part of the team's identity.

---

#textiles #branding #identity #shanghai_smog #hesart #flag #graphicdesign #art #hes #softball #asiastr #Shanghai #physical

Shanghai Softball League // Program

hesart⚡️ — Sat, 15 Feb 2025 21:43:40 GMT

Shanghai Softball League // Program

Adobe Illustrator [2020]

I designed the end-of-season program cover for the Shanghai Softball League. The program was printed and given out to players and fans during the final tournament of the year.

---

#print #branding #identity #shanghaisoftballleague #ssl #hesart #program #design #art #hes #softball #asiastr #Shanghai #graphicdesign #magazine #cover #2020 #physical

Shanghai Smog // Tournament Jerseys

hesart⚡️ — Thu, 13 Feb 2025 01:55:35 GMT

Shanghai Smog // Tournament Jerseys

As an amateur softball organization based in Shanghai, China, the Shanghai Smog have established a distinctive visual identity that reflects the team's spirit and personality. Founded in 2019 as an expansion within the Shanghai Softball League, the Smog has developed a unique brand that has become an integral part of the team's identity.

These uniforms were designed specifically for end of year tournaments and special events.

---

#textiles #branding #identity #shanghai_smog #hesart #jersey #design #art #hes #softball #asiastr #Shanghai

Shanghai Barbeerians // Summer Jersey

hesart⚡️ — Sat, 01 Feb 2025 16:42:02 GMT

Shanghai Barbeerians // Summer Jersey

The Shanghai Barbeerians, an amateur softball team based in Shanghai, China, sought a refreshed summer jersey design. I took inspiration from their existing color palette and crafted a gradient-based design that incorporated the necessary elements to create a unique and modern look for the team.

---

#textiles #branding #identity #shanghai_barbeerians #hesart #jersey #design #art #hes #softball #asiastr #Shanghai #shanghaibarbeerians #barbeerians #tshirt #uniform #2020 #art #graphicdesigner #homepage

"HK Before the Fall"

hesart⚡️ — Sun, 26 Jan 2025 18:03:08 GMT

"HK Before the Fall"

iPhone, Lightroom [2018]

---

#photography #hongkong #hk #street #2018 #building #city #asiastr #citystr #iPhone #asia #architecture #photostr #day

Shanghai Picklebacks // Summer Jerseys

hesart⚡️ — Thu, 23 Jan 2025 16:32:34 GMT

Shanghai Picklebacks // Summer Jerseys

The Shanghai Picklebacks are an amateur softball organization based in Shanghai, China. Founded by the owner of a pickle company, the team is known for its unique tradition of pairing whiskey shots with pickle juice, a practice dubbed a "pickleback." Jameson whiskey is the team's drink of choice.

---

Design Elements:

- Repeating Faded Logo Pattern: A unique design element featuring the Picklebacks' logo in a repeating, faded pattern, giving the jersey a distinctive and eye-catching look.

- Custom Pickle Font: A specially designed font that incorporates pickle-inspired elements, adding a touch of whimsy and personality to the team's branding.

- Iconic Green Color Scheme: A bold and vibrant green color that dominates the jersey's design, paying homage to the team's namesake and creating an instantly recognizable visual identity.

- Brandmark on Sleeves: The Picklebacks' brandmark is prominently featured on the sleeves, serving as a symbol of team pride and spirit, while also adding an extra layer of visual interest to the jersey's design.

---

#textiles #branding #identity #shanghai_picklebacks #hesart #jersey #design #art #hes #softball #asiastr #Shanghai #shanghaipicklebacks #picklebacks #pickle #homepage #uniform

Shanghai Smog // Pinstripe Jerseys

hesart⚡️ — Sun, 12 Jan 2025 23:47:46 GMT

Shanghai Smog // Pinstripe Jerseys

As an amateur softball organization based in Shanghai, China, the Shanghai Smog have established a distinctive visual identity that reflects the team's spirit and personality. Founded in 2019 as an expansion within the Shanghai Softball League, the Smog has developed a unique brand that has become an integral part of the team's identity.

At the heart of the Shanghai Smog's identity is their iconic pinstripe jersey, designed in two striking color-ways that feature a bold purple stripe. This design has been carefully refined and expanded upon, incorporating various visual elements that reflect the team's values and personality.

The pinstripe jersey is more than just a piece of clothing - it's a representation of the team's identity, and a symbol of the community that the Shanghai Smog represents. Through my design work, I aimed to create a visual language that would resonate with fans and players alike, and to create a sense of continuity and cohesion across all aspects of the team's brand.

---

Design Elements:

- Pinstripe Jersey Design: Two striking color-ways featuring a bold purple stripe, refined and expanded upon through various visual elements.

- Logo Design: A stylized logo that captures the essence of the Shanghai Smog's spirit and personality.

- Typography: A custom typography system that reflects the team's values and personality.

---

#textiles #branding #identity #shanghai_smog #hesart #jersey #design #art #hes #softball #asiastr #Shanghai